Apollo Cold Email Sequences

Cold outreach sequences for US provider acquisition via Apollo. Domain: getjuniro.com (cold outreach only) Status: Ready to configure (after warmup completes ~Jan 29)

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Overview

Sequence	Target	Emails	Cadence
US Provider Intro	New leads	4	Day 0, 3, 7, 14
US Provider Re-engage	No response after 30 days	2	Day 0, 5
US Provider Referral Ask	Active/interested providers	1	One-time

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Sequence 1: US Provider Intro

Purpose: First outreach to new provider leads Trigger: Manual enrollment after sourcing Stop on: Reply, bounce, or opt-out

Email 1: Initial Outreach (Day 0)

From: ravi@getjuniro.com
Subject: Quick question about {{company}}

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Hi {{first_name}},

I came across {{company}} while researching kids activities in Atlanta — looks like you're doing great work with {{activity_type | default: "your classes"}}.

I'm Ravi, founder of Juniro. We're building a platform that helps families discover local activities like yours — think Yelp meets ClassPass, but specifically for kids' classes and camps.

We're launching in Atlanta next month and looking for quality providers to feature. Early partners get:

• Free listing (no monthly fees ever)
• Priority placement in search results
• Direct bookings from local families

Would you be open to a quick 10-minute call to see if it's a fit?

Best,
Ravi
Founder, Juniro
juniro.com

Email 2: Value Add (Day 3)

From: ravi@getjuniro.com
Subject: Re: Quick question about {{company}}

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Hi {{first_name}},

Following up on my note — wanted to share why providers are excited about Juniro:

1. **Discovery** — Parents search by activity, age, and location. Your classes show up when they're actively looking.

2. **Zero risk** — No monthly fees. We only earn when you get bookings.

3. **Less admin** — Online booking means fewer WhatsApp messages and phone tag.

We've already got {{waitlist_count | default: "200+"}} Atlanta families on our waitlist ready to discover activities like {{company}}.

Worth a quick chat?

Ravi

P.S. Here's our provider page if you want to learn more: juniro.com/providers

Email 3: Social Proof (Day 7)

From: ravi@getjuniro.com
Subject: Other Atlanta providers joining Juniro

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Hi {{first_name}},

Quick update — we've had {{provider_count | default: "50+"}} Atlanta activity providers sign up for Juniro in the past few weeks, including:

• Swimming academies
• Dance studios
• STEM programs
• Art classes
• Sports coaching

I'd hate for {{company}} to miss out on the early adopter benefits (priority placement, featured listings).

If timing is the issue, no worries — just reply "later" and I'll follow up after launch.

But if you're curious, I'm happy to do a quick 10-minute walkthrough this week.

Ravi

Email 4: Breakup (Day 14)

From: ravi@getjuniro.com
Subject: Should I close your file?

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Hi {{first_name}},

I've reached out a few times about listing {{company}} on Juniro and haven't heard back.

I'll assume the timing isn't right and won't keep filling your inbox.

But if you ever want to explore how Juniro can help you reach more Atlanta families, just reply to this email — I'll be here.

Wishing you a great rest of the year!

Ravi

P.S. If there's someone else at {{company}} I should be talking to, feel free to forward this along.

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Sequence 2: US Provider Re-engage

Purpose: Re-engage leads who didn't respond to initial sequence Trigger: 30 days after Sequence 1 ends with no reply Stop on: Reply, bounce, or opt-out

Email 1: Fresh Start (Day 0)

From: ravi@getjuniro.com
Subject: {{company}} + Juniro (fresh start)

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Hi {{first_name}},

I reached out a while back about Juniro — things have progressed a lot since then:

• We've launched in Atlanta with {{provider_count | default: "100+"}} activity providers
• {{parent_count | default: "500+"}} families are actively searching
• Providers are getting their first bookings

I wanted to give {{company}} another chance to get listed before we open up to more providers in your category.

Still interested? Just reply "yes" and I'll send the signup link.

Ravi
Juniro

Email 2: Last Chance (Day 5)

From: ravi@getjuniro.com
Subject: Re: {{company}} + Juniro

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Hi {{first_name}},

Last note from me on this — if Juniro isn't a fit for {{company}}, totally understand.

But if you're just busy and it slipped through the cracks, here's the quick version:

• List for free
• Get found by Atlanta families
• Receive bookings directly

Takes 5 minutes to set up: juniro.com/providers

Either way, best of luck with the business!

Ravi

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Sequence 3: US Provider Referral Ask

Purpose: Ask happy/interested providers to refer other providers Trigger: Manual (for providers in "Interested" or "Active" stage) One-time send

Email 1: Referral Request

From: ravi@getjuniro.com
Subject: Know any other great activity providers?

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Hi {{first_name}},

Thanks again for being an early Juniro provider — we're excited to have {{company}} on the platform!

Quick ask: Do you know any other activity providers in Atlanta who'd be a good fit for Juniro?

We're looking for:
• Quality programs that parents would love
• Any category — sports, arts, music, STEM, camps, etc.
• Currently taking new students

If someone comes to mind, just reply with their name/business and I'll reach out personally.

As a thank you, we'll give you a featured placement boost for every provider who joins!

Thanks,
Ravi

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Apollo Settings

Sequence Settings

Setting	Value
Send window	9:00 AM - 5:00 PM EST
Send days	Monday - Friday
Stop on reply	Yes
Stop on bounce	Yes
Track opens	Yes
Track clicks	Yes
Daily limit	30/day (increase after warmup)

Lead Scoring

Action	Points
Email opened	+5
Link clicked	+15
Reply (positive)	+50
Reply (not interested)	-20
Bounced	Remove

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Personalization Variables

Variable	Source	Example
{{first_name}}	Apollo/CSV	Sarah
{{company}}	Apollo/CSV	Atlanta Swim Academy
{{activity_type}}	Apollo/CSV	swimming lessons
{{waitlist_count}}	Manual update	500+
{{provider_count}}	Manual update	100+
{{parent_count}}	Manual update	1,000+

Update counts weekly to keep social proof current.

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Lead Import Format

CSV format for importing leads to Apollo:

first_name,last_name,email,company,title,activity_type,website,source
Sarah,Johnson,sarah@swimatlanta.com,Atlanta Swim Academy,Owner,Swimming,swimatlanta.com,Atlanta Parent
John,Smith,john@dancestudioatl.com,Dance Studio ATL,Director,Dance,dancestudioatl.com,Google Maps

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Integration with Attio

When a lead replies positively:

1. Update Apollo: Mark as "Replied - Positive"
2. Update Attio: Move to "Interested" stage
3. Schedule follow-up call
4. Remove from future sequences

Manual sync (no direct Apollo-Attio integration)

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Performance Benchmarks

Target metrics for cold outreach:

Metric	Target	Action if below
Open rate	> 40%	Improve subject lines
Reply rate	> 5%	Improve email copy
Positive reply rate	> 2%	Better targeting
Bounce rate	< 3%	Clean list

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Compliance

CAN-SPAM Requirements

• Clear sender identification
• Physical address (add to signature)
• Unsubscribe option (Apollo handles)
• Honest subject lines
• No deceptive headers

Best Practices

• Only email business addresses (not personal)
• Stop immediately on opt-out
• Don't email the same person from multiple accounts
• Respect "not interested" responses

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Setup Checklist

• getjuniro.com email warmup complete (~Jan 29)
• Create "US Provider Intro" sequence in Apollo
• Create "US Provider Re-engage" sequence in Apollo
• Create "US Provider Referral Ask" sequence in Apollo
• Set send window and daily limits
• Import first batch of leads (50-100)
• Test with 10 leads before scaling
• Monitor metrics for first week

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Related Docs

• Email Domains Strategy
• US Sourcing Playbook
• Tool Setup Guide